Betfred started as one standalone shop back in Salford in the late 1960s. The shop was founded by Peter and Fred Done and by the early 2000s Betfred was posting revenue of nearly 4 Billion pounds!

Thesedays the head office is located in Warrington and the firm is steered by John Haddock – a captain of industry in the betting world! Captain Haddock started out as a regional manager but soon rose to his current rank through navigating the choppy waters of online betting.

Betfred are famous as being the first bookmakers in the UK to introduce the idea of paying out a bet early. This is now a common feature among online bookmakers, with many offering a % of the total winnings if a player decides to “cash out”. In the early days though there were a few teething problems for betfred with this new idea – notably in 1998 when Betfred paid out on Man Utd to win the title – only for Arsenal to steal the title on the last game of the season!

Betfreds online site is a fantastic sports betting offering. You can get a free bet as a new customer when you deposit £10. There are plenty of options to watch live sport on the Betfred site. The main areas to play in are sports, casino, games and lotto. There is also a bingo offering, poker and even now the chance to bet on virtual sports!

Betred also have a slick mobile offering that is up there with some of the best on the web that we have tested.